Interesting and useful articles about marketing, our product and online communications
About what predictive analytics is, what benefits it has and how this area of information analysis works.
Read moreAbout how to correctly calculate the statistical power for testing.
Read moreFor those who want to know what a data audit is and how to conduct it.
Read moreFor those who do not know how to calculate the return on investment in their business.
Read moreA sales funnel is a concept that describes all the steps a customer takes on the way to a conversion.
Read moreMost of your data will come from your business processes and software system. Modeling is used to maximize value from the data.
Read moreWhat is conversion rate, where is the CRO strategy applied and how does this strategy work.
Read moreWhat is the difference between MQL and SQL and why companies need to know them.
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